Question 1

Does FoodShot send a photographer to shoot my drive-thru?

Accepted Answer

No. FoodShot never sends a photographer, never runs an on-site or studio shoot, never prints or installs a menu board panel for you, and never invents an item you do not sell. It restyles photos you take yourself. You build the real item to spec on your own prep counter, take a phone photo of it, upload that photo, and FoodShot re-lights and re-stages that exact image — the same build, the same portion, the same packaging, the same number of pickles. Nothing is fabricated from scratch, which matters when the whole point of a board tile is that the customer at the window gets what the picture showed. What changes is the light, the surface underneath and the clutter behind it, not the food. If your crew cannot make it, it will not appear in your photos.

Question 2

Will these photos match the brand creative already on my board?

Accepted Answer

That is exactly what My Styles is for. Upload one of the supplied brand tiles as your style reference and every item you shoot afterwards gets matched to it — same surface tone, same key light direction, same contrast, same background treatment. The board reads as one shoot rather than as national creative with a few obvious local patches in it. It is worth doing once, properly, at the start of a promotion cycle: set the reference, then shoot every local item, LTO and regional line against it. If your brand pack changes look between cycles, swap the reference image and re-run the items you shot yourself — that takes minutes rather than another round of in-store photography, and it keeps franchise creative compliance a non-issue.

Question 3

What resolution do I get for a backlit menu board panel?

Accepted Answer

Every image comes back at 2048x2048 and is optimised on delivery, which is comfortably enough for a digital board tile, an LED screen segment, a kiosk cell, an app card or a third-party delivery listing. Large-format backlit film panels are the one case worth checking, because a full-height panel printed at close viewing distance can want more pixels than a tile in a thirty-item grid does. For a standard board tile, a category header or any screen-based placement, what you get is more than the panel or the display will ever resolve. Talk to whoever produces your panels about their minimum before committing a single image to a full-height print, and note that FoodShot supplies the image file only — it does not print, ship or install physical board media.

Question 4

Can I use one shot on the board, the app and delivery apps?

Accepted Answer

Yes, and that is usually the fastest win available to a single-unit operator. Shoot the item once, restyle it once, then crop the same asset for each destination: wide for the board tile, square for the app and kiosk grid, tall for a social story. Because the item is centred with real margin around it in the restyled frame, those crops do not clip the food. The one caveat is that delivery marketplaces have their own conventions around framing, background and how much of the frame the food should fill, and optimising specifically for those listings is a discipline of its own — our dedicated food delivery apps page covers that in depth. For board, kiosk and first-party app use, one shot genuinely does cover all three.

Question 5

How fast can I turn around a limited-time offer launch?

Accepted Answer

Realistically, an afternoon. Build the item, take a handful of phone photos on the prep counter from a couple of angles, pick the cleanest one, and each restyle takes about 2 minutes. A six-item LTO with a couple of alternates is well under an hour of actual processing, and the slow part is building the food, not the photography. That is the entire reason this exists: the gap between a promotion being confirmed and the creative arriving is where local operators lose the launch. You can have board-ready tiles for a Monday launch on the Friday before, without booking anyone, closing the lobby, or shooting after close. If a build changes mid-cycle, reshoot that one item and swap the tile.

Question 6

Will the photos actually read at windscreen distance in daylight?

Accepted Answer

That is the specific thing the board styles are tuned for, and it is a different problem from making food look appetising up close. A tile read through glass, at an angle, from a moving car in daylight glare needs three things: a subject that holds a hard silhouette against its background, components that stay visually separate rather than merging into one brown mass, and enough contrast to survive both a washed-out backlit panel and a bright LED screen. Soft, low-contrast, warm-toned styling that photographs beautifully for a dine-in menu disappears at fifteen feet through a windscreen. Shoot the item, restyle it with a board style, and then do the honest test — stand where the car stands and look at it.

A car reads your drive thru menu board in three seconds.

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Drive-Thru Photography FAQ

Your board deserves better photos.